Sniffer, schnozz, snoot, honker, snout, beak, nariz, nez. Whatever you call your nose, don’t turn it up at guerilla street art! One intriguing display, which has been surrounded by tales and legends is the Seven Noses of Soho.
In 1997, 35 plaster noses appeared in London. This guerrilla art installation appeared in popular areas and important public buildings. The National Gallery sprouted a nose, as did Tate Britain, Piccadilly Circus, South Bank Centre, and St Pancras Station. Many of the 35 noses were discovered and removed, but seven remain today (hence the name, Seven Noses of SoHo!). The Endell Street nose, while not in SoHo but in Covent Garden, is one of the remaining sniffers. You can find this white plaster cast affixed to the side of Service Graphics (Hmmm…could that help you on our new London Street Fun treasure hunt?)
The best-known legend of these seven noses states that if you find all seven noses, you will become fabulously wealthy and live a life of grandeur. Wouldn’t that be wonderful? Our London Street Fun hunt doesn’t take you to all of the noses, but we’ll introduce you to one of them, which is a great start on your journey to gain fabulous wealth when you find the rest!
One nose, in particular, is surrounded by many an urban legend. Attached to the Admiralty Arch, a landmark building connecting the Mall to Trafalgar Square, this small nose cannot be removed without damaging the building (if you follow us on social media @That_muse_ on Twitter and Instagram this will be old news to you, and if you don’t follow us, you should for more fun facts!)
One legend says that this nose was installed to mock Napoleon, and cavalry troops tweaked the schnozz as they passed under the arch. Others say that the nose honors the Duke of Wellington, who was particularly well known for his honker of a nose. The Admiralty Arch nose has even been rumored to be a spare for the memorial statue of Admiral Lord Nelson which adorns the top of the Trafalgar Square column in case the original fell off!
These are fun tales, but alas the histories of the noses have an explanation. While the noses debuted in 1997, it wasn’t until 2011 that artist Rick Buckley came forward to reveal the truth about the mysterious sniffers around London. Buckley was responding to an increase in CCTV cameras in London. He explained that he was inspired by the Situationists, a group of artists from the mid-nineteenth century who used sporadic performance art as a form of social critique and protest.
“I wanted to see if I could get away with it without being detected,” Buckley told the Evening Standard, “The afterthought was that it would be great if these protrusions would become part of the structure themselves.” The noses were produced with a mold of Buckley’s own and made with plaster of Paris and polymer. They were then affixed to the walls with glue and painted to match the color of the wall to which they were attached.
Next time you’re in London, keep an eye out for these nosey pieces of public, guerilla art! Here in bold is an answer to your THATMuse challenges on the London Street Fun treasure hunt: the Endell Street Nose can be found on the Service Graphics building in Covent Garden!